Author(s): Irene Pereyra

Technology & Transport

Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in a handy, condensed take-along format. Richly illustrated and easy to navigate. The Pocket Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. This landmark reference is the standard for designers, engineers, managers, and students seeking to broaden and improve their user experience design expertise. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.